CLIENT: Google Local Guides
AGENCY: Codeword
CD: Dai Tran

I WORKED ON: Concepting, Design, Art Direction, Animation

“By sharing reviews, photos, and knowledge on Google Maps, Local Guides influences how millions of people navigate the world. ”

Google Local Guides approached our team for a full rebrand and asset ideation for their social platforms. We worked as a small team to come up with an updated illustration style, animated templates, and look and feel that Local Guides users around the world would be proud to share across social.

Templates created kept user generated imagery at the forefront and always gave credit to the Local Guides user. Milestone assets celebrated and encouraged users to continue to contribute to the vibrant Local Guides community.

We found that our community was proud to take part in Local Guides, and had an appetite to continue to grow within the program, so we kept that spirit in mind throughout the whole process!